From work routines to social engagements, a lot has changed since 2020, and our shopping habits are no exception. In recent years, environmental and social issues have come into sharper focus than ever before, prompting consumers to rethink their shopping habits.
From the production of sustainable textiles to the protection of garment workers, every stitch of the fashion industry has come under close scrutiny. If you’re wondering how to dress more sustainably while looking stylish, here’s how.
Invest in a Few Quality Designer Pieces
In response to the shift in a consumer desire to buy more sustainably, many luxury brands (such as designer women’s clothing companies) have stepped up to the plate, with some producing clothing made from recycled materials or “deadstock”.
Rather than buying cheaply-made, poorly-constructed pieces that are unlikely to last beyond a few washes, high quality designer clothing is intended to last, arguably making it a more sustainable choice depending on your budget.
Be Thrifty
As a cheaper alternative, some shoppers have turned instead to other methods of sustainable shopping. One option is to shop at charity shops where there is the added benefit of donating money to a charitable cause.
In recent years, many bricks and mortar thrift stores had to shut down until infection levels were low enough to reopen, and in the meantime, sought a solution through opening up online stores where customers could search by size, type or colour.
Declutter
There are many benefits to decluttering your wardrobe: sorting through what you already have can help you to identify what your personal style might be. It also helps to declutter your home and (if you opt to donate your clothing) helps support charities.
While sorting through your garments, ask whether you have worn the item in the past year. If it simply doesn’t fit, or if you bought it in the hopes that it some day might, it’s probably best to add it to the donation pile in favour of clothes that make you feel good right now.
Hit Pause
For many, compulsive shopping is an issue that stays hidden in the closet, usually with the tags still on. Often, there’s an emotional component behind this, so before hitting “add to cart” it can help to ask whether “retail therapy ” is going to help in the long run, or whether there’s a healthier option.
If it’s a case of overspending, focus on suitability, versatility and quality. Whether it fits, what it goes with and how well made it is, ask yourself: “do I need this?”
Make It Fun
You can also inject a little fun into your wardrobe through customising your existing clothing. Learning basic tailoring skills can help to ensure your clothes fit you perfectly. Other customisation options include colourful dyes, new buttons or embroidery.
You can also host a clothing swap; hosting a party while updating your wardrobe definitely puts paid to the idea that sustainable shopping is difficult and expensive. It can also be a fun way to help you rediscover your personal style.